Floor last.
Your floor is applied after the strategy, every time. Nothing overrides it.
Reprice for margin, with a reason for every price
Eveno reprices your Amazon listings inside the floor and ceiling you set. It holds while lower offers sell out, never goes below your floor, and writes down why it made each decision.
Private beta · Amazon.com · FBA listings
Illustration. Made-up product and prices.
LISTINGAmazon.com
Arc desk lamp
Floor $24.50Ceiling $36.00
MARKET EVENT
What changed?
Market offer
$24.10 below floor
Price observed on this listing
DECISION + REASON
Hold at your price
A lower offer has appeared, below your floor. Eveno never follows a price below your floor.
A mandatory floor is applied last. This preview changes nothing on Amazon.
How it works
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1
Connect your Amazon account.
You approve access on Amazon’s own screen in Seller Central. Eveno never sees your password.
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2
Set a floor and pick a strategy.
Every listing needs a minimum price. A maximum is optional. Then choose one of seven strategies, each named by a color.
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3
Watch it in preview, then go live.
Preview records what Eveno would set and changes nothing on Amazon. Switch a listing to live when you’re ready.
What’s in Eveno
Reasons.
Every decision has one, in plain words: “holding high, waiting for attrition”, “already at target price”.
Holding high
Waiting for attrition.
Already at target price
No price change needed.
No relevant competitors
No relevant offer to react to.
Price history.
One chart per listing: your price, the market, your floor and ceiling, and a dot for each sale.
EarlierLater
Grey Drift price
Market
Floor + ceiling
Sale
Offer timeline.
Each competing seller’s price over time, with yours highlighted.
Same fulfillment only.
It compares against offers fulfilled the way yours is, so a merchant-shipped low price doesn’t drag an FBA listing down.
No data, no change.
If Amazon’s data fails to load, Eveno leaves your price alone.
Your data only.
Pricing, listings and order status. No buyer data. One seller’s data is never used for another’s.
Seven strategies
The color name is always written out.
ILLUSTRATIVE SKETCHES Your price Market price Your floor and ceiling
GREY
Grey Drift
Settles where it lands and nudges up while winning.
PURPLE
Purple Band
Swings widely around the market price, inside your floor and ceiling.
PINK
Pink Spike
Holds, then jumps up after every sale.
BROWN
Brown Drift-swing
Swings gently around the market price, inside your floor and ceiling.
BLUE
Blue Settle
Comes down to the market within a day and stays there.
ORANGE
Orange Swing
Cycles continuously around the market price, inside your floor and ceiling.
GREEN
Green Climb
Steps up while winning and keeps the gain.
From the person who built it
I sell on Amazon. My repricer kept making decisions I couldn’t explain or stop, so I built this. I run it every day on my own listings.
Private beta
By invitation. No price is set yet. Write to [email protected] to ask for a place.
Questions
What is Eveno?
A repricer for Amazon sellers. It changes your listing prices inside limits you set, to protect margin rather than to be the cheapest.
Will it win me the Buy Box?
It can’t promise that. Amazon weighs more than price, and no repricer controls the Featured Offer.
Does it undercut the lowest price?
Not by default. It holds while lower-priced offers sell out or leave.
What happens before it changes a real price?
Nothing changes until you say so. Every listing starts in preview, which records what Eveno would set. You switch each listing to live yourself.
How often does it check my listings?
The engine Eveno is built from checks each listing about every two minutes. The beta’s timing isn’t set yet.
How does it connect to my account?
You grant access on Amazon’s authorization screen in Seller Central. Eveno never sees your password. This opens with the beta.
What data does it use?
Your pricing, listings and order status. No buyer personal data. Your data is used only for your repricing.
What does it cost?
No price is set yet.
When can I use it?
Eveno is in a private beta by invitation. Write to [email protected] to ask for a place. A place or a date isn’t guaranteed.
Is the example on this page real?
No. It uses a made-up product and made-up prices, and it isn’t connected to Amazon.